The Code is aimed at the promotion of healthcare products to healthcare professionals, including:

Doctors Nurses Dentists Dental Nurses Chiropodists Physiotherapists Pharmacists Pharmacy Assistants

Supplies Officers Procurement Organisations Buyers Distributors Tissue Viability Nurses Occupational Therapist Medicines Management Pharmaceutical Advisors

Basically anyone who has influence on what is stocked, prescribed, purchased, used or supplied in the professional healthcare environment.

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Who’s Outside the Code

The Code is not aimed at the following people:

VETERINARY SURGEONS

VETERINARY NURSES

DIRECT SALES TO THE PUBLIC

Sales by member companies direct to the general public are not covered, as a wide range of regulation and targeted controls are already in place,e.g. by Trading Standards.